Logo design for a manufacturer of dog enclosures
Clearly Loved Pets is a manufacturer of innovative, contemporary dog enclosures designed to decrease stress in pets and improve aesthetics in home.
The company believes that the human-animal bond is an enduring relationship that promotes wellbeing and meets the need for love and affection in both humans and animals.
The company targets higher-income owners of small-medium sized dogs. The people who are seeking premium, unique, and visually appealing product that will be a pleasant addition to their home décor.
I designed a bold and clear logo reflect the company's pet-centered, friendly personality and and refers to the unique design of the company's products.
The logomark is a stylised dog (Border Collie) silhouette with its head tilted slightly to the side in a cute manner.
A contemporary, humanist sans-serif typeface and the black and white colour palette separates the company from its competitors. It also attracts customers who are willing to pay a higher price for a higher value of the product.